Here are some potential benefits of using metaverse technologies for airports:
- Improved passenger experience. The metaverse could allow passengers to virtually navigate airports before their trip. This could help reduce confusion and stress upon arrival. Passengers could find gates, shops, restaurants, etc. in a realistic 3D environment.
- Enhanced wayfinding. Detailed 3D maps and guides in the metaverse could make it easier for passengers to find their way through large, complex airports. Real-time directions, notifications, and maps could minimize getting lost.
- New advertising and retail opportunities. Airports could showcase stores, products, and services in immersive 3D spaces. Passengers may be more inclined to shop or browse offers in a fun, engaging virtual environment. Retailers gain new ways to promote their brands.
- Remote assistance solutions. Passengers could access live virtual assistants, information booths, or customer service representatives within metaverse airports no matter their physical location. This could help address questions or issues without having to search the actual airport.
- Environmental impact reduction. The metaverse may allow some passenger interactions, simulations, or information sharing to occur remotely rather than requiring physical presence. This could potentially reduce congestion, energy use, emissions from travel to/from airports in some situations.
- Training and education benefits. Airports could use metaverse platforms to provide virtual training to employees, demonstrate new procedures before implementation, or educate passengers on airport policies and processes in an immersive way.
- Future testing ground. The metaverse may give airports an environment to experiment with and test potential future technologies, designs, or operational changes before physical implementation. This can inform long-term strategic planning and capital investment decisions.